Marketing a web business is a serious job. You can’t overall the changing marketing trends, customer behavior, and other aspects while establishing your brand all around the world. If people started recognizing your business online, this means you are going in the right direction.
As a business owner, you should always gauge your online reputation. It doesn’t matter how you are putting efforts to marketing your website, just make sure you know where you stand in the web industry. Know what your customers are saying about your brand and make modifications if you are getting negative reviews. All these practices are for monitoring purposes so that you will become more powerful and popular among targeted web audiences.
Here, in this post, we will encounter 5 free or low-cost tools that will help you gauge your online brand recognition across different web channels and social media platforms.
Yext is an amazing online tool that helps you manage your online listings on locations across your sites, mobile applications and other internal systems. It also reviews sites like Yellow pages to ensure whether the information posted is correct or not.
It is super easy to use. You just need to submit your business’ name, contact number, address and zip code, and the tool automatically scans all your local listing and also review sites in its database. It keeps a close eye on your online reputation all the time.
You can also avail the best brand management service to monitor your online reputation across web channels.
It is basically a review management and monitoring tool that empowers you to manage your brand value online. It offers analytics for customer service management and gives you a notification whenever there is any negative customer experience.
You will get a detailed summary report of customer feedback via email so that you can improve your site for better user experiences. It is also integrated with Hootsuite and other web management tools.
Manage your social media marketing with Hootsuite. It is an ideal platform that lets you monitor all of your social media marketing platforms in one place.
Engage with your followers, schedule future messages and see highly-interactive stats about your social media marketing. In the analytics, you can see how social media visitors are reacting to your content.
The tool initially lets you connect three social media profiles, schedule messages, and generate basic analytics report at a free of cost. To avail in-depth report, upgrade the tool for just $10 per month.
4. Google Alerts
Google alerts is beyond a monitoring tool. It is a customized Google search that notifies business owners/site owners whenever new content is added for their specific keywords.
The tool scans and fetches relevant information, such as blogs, articles, web pages within the Google network. All you need to do is to enter your specific search term, pick the type of results you want from Google, choose the frequency to receive alters and where to deliver them. This will help you gauge your brand awareness with ease.
Analyze your social media reputation with Naymz tool. It will help you measure your online reputation across Facebook, Twitter, LinkedIn and other popular social media networks for generating better results. It also compares your brand value against your close competitors so that you can work more on making your brand stand out of the crowd
Creating a brand recognition online is one of the challenging tasks. But maintaining the same reputation for years is extremely difficult. For that, you’ll need to keep on monitoring your brand awareness using the best online tool mentioned above in the list.